SmilePro is an Australian-owned at-home teeth whitening brand. Its Advanced Teeth Whitening Kit pairs whitening pens with a blue and red LED light for up to 8 shades whiter in 7 days, at 10 minutes a day. The Kit won Best Whitening at the Men's Health Grooming Awards 2025, was named Best overall by The Independent's IndyBest, and has been reviewed by Forbes and Marie Claire.
New Zealand's top-rated whitening solution
SmilePro is trusted by over 500,000 customers worldwide. This page sets out the awards and press reviews, what is in the range, how the Kit works and who it suits.
What awards has SmilePro won?
The SmilePro Advanced Teeth Whitening Kit won Best Whitening at the Men's Health Grooming Awards 2025 and was named Best overall in IndyBest's best teeth whitening kits 2026, published by The Independent. Forbes and Marie Claire have also reviewed it, as listed below with each publication's own words.
- Men's Health Grooming Awards 2025: Best Whitening.
- The Independent, IndyBest best teeth whitening kits 2026: Best overall.
- Forbes, expert review: quick, visible results.
- Marie Claire, expert review: Best for fast results.
What has the press said about the rest of the SmilePro range?
Glamour named the Ultimate Whitening Set its best kit for long-lasting results, and SmilePro Teeth Whitening Strips its best teeth whitening strips overall. The Whitening Toothpaste and the Sonic Toothbrush have been rated too:
- Glamour, best teeth whitening kits: Best kit for long-lasting results, the Ultimate Whitening Set.
- Glamour: Best teeth whitening strips overall, and British Vogue listed SmilePro first in its guide to the best teeth whitening strips (Teeth Whitening Strips).
- Glamour: Best teeth whitening toothpaste overall, and British Vogue: Best for natural ingredients (Whitening Toothpaste).
- Glamour: Runner-up, best electric toothbrushes 2025 (Sonic Toothbrush).
How does the SmilePro whitening kit work?
You paint the whitening gel onto your teeth with a pen, then put in the LED mouthpiece and switch it on. The light runs for 10 minutes and switches itself off. Do one session a day for 7 days for up to 8 shades whiter; a session can be up to three 10-minute cycles if you want to push it. After that, a 10-minute top-up every 2 weeks, or once a week if you drink a lot of coffee, tea or red wine, keeps your result going.
The gel is 6% hydrogen peroxide with potassium nitrate, developed by dental professionals. After each treatment, wait 1 hour before eating or drinking anything except water. For a step-by-step walkthrough, read what to expect during your first at-home whitening, and for the science, does LED teeth whitening really work?
The SmilePro range
- Advanced Teeth Whitening Kit: the LED light with built-in mouth tray and 3 whitening pens, 30 treatments.
- Teeth Whitening Strips: no light needed, 30 minutes a treatment, up to 5 shades whiter; 14 treatments, a 7-day course plus 7 top-ups.
- Whitening Pen Pack: 3 refill pens, 30 treatments, used with the SmilePro light.
- Whitening Toothpaste: with activated charcoal, helps lift everyday surface stains.
- Continual Care Set: refill pens plus toothpaste for top-ups.
- Ultimate Whitening Set and the Sonic Toothbrush.
Is SmilePro safe for your enamel?
Yes, when used as directed. The gel is enamel-safe and Sensitivity-free, formulated to help prevent sensitivity in healthy teeth, and the light has a red LED setting designed for a more comfortable treatment. If your teeth are already sensitive or your gums are unhealthy, see a dentist before you start; healthdirect also advises talking to your dental professional before whitening. Read is teeth whitening safe?
Who is SmilePro for?
Adults with healthy teeth and gums who want to lift stains from coffee, tea, red wine or smoking. It is not suitable for anyone under 18, or anyone pregnant or breastfeeding. It will not make crowns, veneers or fillings whiter than their original colour, and it will not work on thin enamel, teeth affected by injury, or stains from antibiotics. Not sure which product suits you? Read teeth whitening options: the pros and cons and how to choose a home whitening kit.
Does SmilePro have a money-back guarantee?
Yes, on the Advanced Teeth Whitening Kit. If it does not work for you, email us within 30 days of receiving your order and return the complete kit, conditions apply. The guarantee covers the Kit, including the Kit inside the Ultimate Whitening Set; it does not cover the strips. Full details are in our Terms and Conditions.
See why the press rates it: shop the award-winning SmilePro Advanced Teeth Whitening Kit →
Sources
This page is general information, not dental advice. If you have any concerns about your teeth or gums, speak to a dentist.
- Publications as linked above: Men's Health, The Independent (IndyBest), Forbes, Marie Claire, Glamour and British Vogue.
- healthdirect Australia, Teeth whitening, last reviewed February 2025.
- SmilePro product information: Advanced Teeth Whitening Kit, Teeth Whitening Strips, Ultimate Whitening Set, and our Terms and Conditions.
Last updated: 8 October 2026.
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